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Rolls-Royce: Accelerating sales but beware the rival
Alex Forrest Whiting
09 July 2014 at 13:08 GMT
Video / 09 July 2014 at 13:08 GMT

Rolls-Royce: Accelerating sales but beware the rival

Alex Forrest Whiting
Rolls-Royce car sales accelerated by a third in the first 6 months of 2014 compared to the same time last year. Almost 2,000 of their luxury cars were sold across the world. But although its owner BMW is looking to expand, there's a rival round the corner. Here are five things you may want to know.

1) In Europe sales were up 60% and 40% in Asia Pacific, most notably China. But customers in the US bought more - yet another sign that the American economy is shifting up a gear.
2) Rolls Royce cars retail for up to GBP 350,000. In 2013 the best performing dealership was Abu Dhabi. In 2012 it was Beijing.
3) Rolls-Royce cars are still built in England, but the company is now owned by German BMW. Although its group sales for the first 6 months rose almost 7%, the iconic mini seems to have hit a wall – with sales falling 11.4%.
4) BMW is looking at further global expansion. It’s building a new plant in Mexico at a cost of around 1 billion USD.
5) But the company needs to watch out. Its German rival Mercedes, owned by Daimler AG, is bringing back the Pullman version of its S-Class. It’s plated with protective armour and is twice the price of the most expensive Rolls-Royce.

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