11 November 2015 at 11:25 GMT
Alex Forrest Whiting
The retail giant, Alibaba, is said to have broken sales records during Singles' Day. The company's share price has been disappointing of late, and many analysts expect this will give it a boost.
But what does the world's biggest online shopping event really mean for the Chinese economy?
Lakshmi Thurai, director of sales trading for Saxo Bank's Asia Pacific region, discusses its impact as the latest data shows growth in China is slowing.