Editor’s Picks /
17 March 2016 at 21:33 GMT
Nikkei Asian Review
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These days, it is how the goods are delivered as much as the goods themselves that separates the winners from the losers. Often, the “last mile” presents the biggest hurdles. To clear those obstacles and gain an edge, Indian companies are pursuing acquisitions and innovative partnerships. Well-known e-commerce names are making use of India's traditional delivery network. Amazon.com has begun collaborating with corner stores. Online shopping is the fastest growing industry in India. The market has been expanding by more than 50% annually. Flipkart, the industry leader has a market share of over 40% and 46 million registered customers. Online retailing has taken off in India along with the growth in smartphone users.
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