20 May 2016 at 12:38 GMT
Peter Garnry, head of equity strategy in Saxo Bank, explains why he is long Samsung but short Apple.
Garnry thinks that Samsung will revive its growth rate in its mobile segment - which represents 50% of its business - with new products such as the Galaxy S7 mobile performing well. Samsung’s share price went down 15% in the past year.
Apple, says Garnry, is losing momentum amid an incoming price war where he believes Samsung will perform strongly due to its ability to produce units at a cost-efficient price.