28 July 2016 at 13:32 GMT
Saxo Bank head of equity strategy Peter Garnry explains why he thinks Apple has lost its mojo
iPhone sales are saturating fast. The company’s business in China is deteriorating fast. Revenue is down 33% in the latest quarterly figures.
Apple smartphones are encountering significant competition from Chinese hardware and software manufacturers at a lower price point.
Revenues from the Beats music subscription service and the Apple Watch are down 10% compared to last year. As a result, Garnry doesn’t expect Apple share prices to be fantastic over the next year.