The shares now look ready to roll over again to the downside and target the measured move of the formation at 4668p. The shares have already visited this level following the sharp move lower last week.
I expect to see the shares revisit this level and for an extension of the move to the downside towards 4360p.
Imperial Tobacco appears equally as weak but my preferred play is BATS for now.
Sell at market (5006p)
Stop loss at 5200p
Target 1: 4670p
Target 2: 4360p