Video

John J Hardy
Saxo Bank’s head of FX strategy John Hardy takes a closer look at trends and moves in today’s forex charts, including EURUSD, USDJPY, AUDUSD, and EURSEK.
Article / 18 September 2018 at 13:19 GMT

Saxo is moving house

Head of Editorial Content / Saxo Bank
Denmark
Dear TradingFloor.com readers, 

As you have doubtlessly noticed, TradingFloor has changed over the past months. In late February, we launched our new Market Analysis area at home.saxo, and have been tweaking, fine-tuning, and otherwise improving this site over the course of 2018. We aim to integrate our content and insights directly into our main websites and our platform. 

As of September 24, this will be the new home for all content produced by Saxo Bank’s strategists.

On that date, Saxo clients will notice that their platform’s ‘News & Research’ section will link to home.saxo, rather than to TradingFloor. Also as of that date, we will stop publishing content to TradingFloor.com and publish to home.saxo instead.

The past six months have seen a significant improvement of our content offerings, with the most notable example probably being the new, live-format Morning Call. Beyond that, however, we are busy launching a great many new formats and publications, such as Saxo Bank Head of FX Strategy John Hardy’s Emerging Markets FX Weekly, Head of Equity Strategy Peter Garnry’s IPO reporting, Cryptocurrencies Head Jacob Pouncey’s Crypto Update, Saxo Head of APAC Macro Kay Van-Petersen's Macro Monday reports, and APAC/Australia reporting from Australian Market Strategist Eleanor Creagh.

We still, of course, will publish familiar formats like Hardy’s morning FX Update, Head of Commodity Strategy Ole Hansen’s Commitment of Traders reports, and our Weekly Bond Update, as well as Trade Views from our strategy team and Macro Digest updates from Saxo Chief Economist Steen Jakobsen.

We are also making a concerted effort to share views from across Saxo Bank, from regional currency updates to analyses of the technologies used in our platforms and products.

Our goal with all of this is to bring readers more Saxo Bank market analysis, and to get more and more sectors of the bank publishing content on a daily, weekly, and monthly basis.

Ultimately, we hope to offer a market-leading level of transparency.

As of September 24, Saxo will no longer publish new content to TradingFloor.com. At that point, much of the site’s social functionality (comments and squawks, email follow, trade trends, etc.) will also be shut down.

We had a great run at TradingFloor.com and we hope you will join us for the next phase in our content journey. The coming weeks, months, and years will see us publishing more content from across Saxo Bank than ever before, with broader and deeper analysis of the market trends, trades, technologies, and risk factors facing investors and traders.

We invite you to take a look around our new Market Analysis area and share your suggestions in the comments.

Best,

Michael McKenna
Head of Editorial Content, Saxo Bank
18 September
Logich Logich
New MorningCall is an improvement, not least to the sound quality. - But sadly the HomeSaxo is not an improvement to TradingFloor, where especially finding news is less easy. - TradingFloor everything was listed chronicle, which made it easy to get a overview off all new articles. - On SaxoHome, one have to look around on different subsides. - Going to miss TradingFloor. :-(
18 September
Patto Patto
Hard to agree that "The past six months have seen a significant improvement of our content offerings.......". All you have done get ride of popular contributors and replace them with S
18 September
Patto Patto
..........Saxo people, making this just another "corporate" site,,,,,,
19 September
Steinarh Steinarh
Aggree with the above comments
19 September
Steinarh Steinarh
"Agree"
19 September
Michael S. McKenna Michael S. McKenna
It is undeniable that we have shifted our focus in-house, but it is my belief that by doing so, we are bringing more and deeper analyses to the table. As for APAC, we are planning a renewed push there that will see more content published in APAC market hours. We already have a great new contributor in the form of Eleanor Creagh in Sydney (https://www.home.saxo/insights/news-and-research/authors/eleanor-creagh) but there is certainly more to come on the Asian front.
19 September
fxtime fxtime
Well as a spectator I hope the new project proves to be successful Mike :-)
19 September
Patto Patto
Micheal McKenna certainly has a way with words but saying Saxo is "shifting our focus in house" is only a cover up for the fact the best and most popular contributors have been pushed out. And it was those outside contributors that gave Trading Floor its point of difference compared with the dozens of other FX sites out there. Those guys were popular because they had skin in the game: they were real traders - like Trading Floor readers. Now they have been replaced by Saxo people on comfortable salaries (i.e. no skin in the game) - and the site becomes just like all its competitors.
20 September
ForeverUP ForeverUP
You´d stress continually every day as NEVER trust a BANKER and a LAWYER. As for here, definitely on the side of Patto´s opinion. But then who cares ? SAXO´s direction China where QE´s on the way in whatever form. There are CHINESE for me personally.
01 October
lahla lahla
Totally agree with Patto and other members. Your movement is not understandable. What have You achieved with this restructuring? To destroy a powerful and innovative "social media trading blog" with high quality contributors. Now all the content (if there is one to exist) will be disguised and very hard to find. I am a Saxo Client and Investor.

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