Article / 06 August 2015 at 15:44 GMT

#RideLikeAPro – Leaving your comfort zone Team / Saxo Bank
  • Investing in cycling
  • Trade what you know
  • Three candidates on the watchlist
By Timothy John

When Saxo Bank asked me to join their Ride Like A Pro programme, I felt on safe-ish ground. Hard work, for sure. Opportunities for articles? Plenty. Trading equities? Gulp.
Trade what you know, said the Ride Like A Pro guys – advice echoed by Saxo’s supremely patient Amanda Harrison. Ok. If cycling is at the heart of both programmes – Ride Like A Pro and Trade Like A Pro – let’s invest in companies that invest in cycling. Below I'll highlight my picks so far:

Team Work
 Ride Like A Pro offers exclusive training with the Tinkoff-Saxo team. 
Here with rider Matteo Tossatto. Photo: Saxo Bank.
Dorrel Industries
Owner of the Cannondale bicycle brand, one of cycling’s mainstays, arriving in the peloton in the mid-1990s beneath the outrageous Mario Cipollini and his Saeco-Cannondale team. Trading performance so far is patchy, despite a striking new model for the Tour.
Is further explanation required? The cyclist’s elixir, a post-ride coffee is reason enough to endure the hard miles, and the perfect stimulant on days when motivation is low. Performing well.
Co-sponsor of the Cannondale-Garmin team, and manufacturer of every serious cyclist’s must-have gadget, the electronics firm has become a mainstay of the sport in a comparatively short period. Not doing as well as anticipated. Hmm.
Cyclists will know the parent company of almost every desirable eyewear brand on the high-street by the name Oakley. Shielding the eyes of almost every pro cyclist since LeMond, Oakley deployed the Jawbreaker en masse during the Tour, having designed its new model for Mark Cavendish. A winner, surely.
Owners of Veet. Say no more.
Rizzoli Corriere della Serra Mediagroup (RCS:xmil)
Cycling fans will know RCS from its ownership of the Giro d’Italia, and even the casual sports fan will recognise La Gazzetta dello Sport, Italy’s biggest selling sports daily, whose pink pages are the inspiration for the maglia rosa worn by Tinkoff-Saxo’s Alberto Contador for much of May. RCS has been a winner so far, swiftly reaching our 10 per cent ceiling. Grazie mille!
Owners of Skoda, team car supplier to several teams and Mavic’s neutral service set-up. If brand association means anything, Skoda has earned a slice of the cycling market. Heavy promotion during the Tour could help. So far, so good.
A punt, part-funded from the success of the RCS trade. With the Olympic Games due in Rio next year – and with it most of the WorldTour peloton - Brazil could do well. Down at the moment, though.
Ones to watch
Any other business? Three on the watchlist: Telefonica (TEF:xmce) owners of Movistar, principle backer of Nairo Quintana’s squad, is performing well. GoPro (GPRO:xnas) formed an alliance with Velon for the Tour to produce on-bike footage. A possibility. And how about Adidas (ADS:xetr), who recently celebrated a 10-year partnership with British Cycling that has yielded more gold medals than you can shake a stick at?

Suggestions for further reading

Want more articles like this? Be sure to check out the Ride Like A Pro initiative where riders, mechanics and trainers of Tinkoff-Saxo provide professional tips and tricks for optimising your performance and improving your riding.

You can read more about Ride Like A Pro here


The Saxo Bank Group entities each provide execution-only service and access to permitting a person to view and/or use content available on or via the website is not intended to and does not change or expand on this. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Bank Group by which access to is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Bank Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Bank Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on or as a result of the use of the Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Bank Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. When trading through your contracting Saxo Bank Group entity will be the counterparty to any trading entered into by you. does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of ourtrading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws. Please read our disclaimers:
- Notification on Non-Independent Invetment Research
- Full disclaimer

Check your inbox for a mail from us to fully activate your profile. No mail? Have us re-send your verification mail