Ride-share disruption eases China's chronic congestion
- Ride-sharing has grown as traffic condition in China's big cities worsen
- Dida Pinche has come into the market, to take on more-established rivals
- Ride-sharing apps are a disruptive model - unwelcome but necessary
By Neil Flynn
Over the past few months, a new app has become increasingly popular in China called Dida Pinche (嘀嗒拼车), which allows users to find a ride-share.
Although taxi-hailing apps have become an essential part of life in China over the past 12 months, the one problem that they all have is that during busy times, it’s difficult to find a driver, particularly one that won’t charge double the fee.
Hailing a taxi off the street has since become much more difficult, as taxi drivers would prefer to know where the passenger wants to go, before deciding whether or not it’s worth their while to take the fare.
These factors have led to the growth in ride-sharing, where drivers can take a fare from a passenger that is also going in the same direction. The US has Lyft, and now China has Dida Pinche. As with most new O2O apps, Dida Pinche has been offering users discounts for using the app, in order to grow market share.
Just to put this into context, a journey that would usually cost RMB 20 during rush hour after work typically costs RMB 18 without a discount, but as the app is offering regular discounts, the same journey can be anywhere between RMB 0.5 and RMB 10.
Dida Pinche’s interface
The growth of this app has not gone unnoticed by China’s industry leader. Didi-Kuaidi began as a taxi-hailing app, which allowed taxi drivers and passengers to connect via smartphone. But as Uber’s private car service grew in China, Didi reacted by offering a rival service to stave off competition.
So it comes as no surprise that as the ride-sharing industry is showing strong growth potential, Didi has launched its own service. Although it was still unavailable as of the time of writing, it should be launched by the end of the month.
Last week, the company announced that its latest round of financing had raised $2 billion, which gives the merged entity of Didi Dache and Kuaidi Dache a valuation of $15bn. With cash reserves swelling to $3.5bn, it is thought that Didi-Kuaidi is looking to enter into the US market, although no comment has been made from the company.
The growth of the driver apps is very curious in China, because the government had previously taken a strong stance against Uber’s unlicensed taxi drivers, but has since been relatively quiet about the industry, as domestic giants grow their presence.
Ride-sharing presents an issue for Chinese lawmakers, who are keen to regulate this new breed of taxi and ride-sharing apps, whilst also wanting to reduce traffic and related pollution in major urban areas. Having lived in Shanghai for several years, I can say that traffic during rush hour is a major problem, but fortunately it is not as bad as Beijing, which is fundamentally a badly designed city for cars.
The government has been keen to reduce traffic and pollution over the past few years, and has implemented certain policies such as Beijing only allowing cars with a certain letter in their license plate to drive within the city centre on certain days, and Shanghai banning non-local cars from using the highway.
The problem is that these policies have had varying levels of success, and cities have been forced to enact stricter policies. The south-eastern city of Shenzhen, which is 20 miles north of Hong Kong, has announced that it will limit the number of license plates that it issues every year to 100,000, despite having 500,000 license applications in 2014. Although these measures will help to reduce traffic and pollution, it will also increase the number of people that require transportation, and will thus grow the demand for ride-sharing apps.
Traditional taxi drivers will complain that ride-sharing apps are taking away their business, but the Western argument applies to China: if it’s easier and cheaper to find a ride-share at busy times, then this disruptive technology is beneficial for society as a whole.
-- Edited by Adam Courtenay
Neil Flynn is a portfolio manager at Alcuin Asset Management. Follow Neil or post your comment below to engage with Saxo Bank's social trading platform.