The next big thing for investors in tech and mobileLea Jakobiak
Miles Kirby from Qualcomm Ventures thinks we’re going to see a lot more when it comes to wearable technology, in particular products that focus on people's health and can for example can show the heart rate or people's blood pressure. Chris Colborn from R/GA believes investors should look out for companies that develops data which finds ways to "capture consumer behavior".
For Tom Guy from British Gas, it’s all about new products for “smart homes” – anything that can take a "mundane task and make it a bit easier for the customer’s lifestyle". And for Vodafone the focus is on mobile wallets; Spokesperson Beata Kiss explains the technology behind mobile wallets will continue to evolve and improve.
But innovation doesn’t come without its challenges, as Marco Romero-Rodriquez from Telefonica explains. He says the cost of smart homes comes with a hefty price tag and as a result they are looking for solutions in that area. Hany Fam, President of Mastercard also warns that cost is the biggest hinder when it comes to innovation, but his company is currently working with companies such as Syniverse Technologies to overcome this and create new “groundbreaking solutions”.