Medium term
Trade view / 13 October 2015 at 10:05 GMT

Newell Rubbermaid shares in clear downtrend

CEO / Att Trading
Instrument: NWL:xnys
Price target:
Market price:

NYSE-listed Newell Rubbermaid is a consumer goods company with a wide range of products and global brands from waste bins to glue and from drill bits to hairbrushes.

Figure 1 shows that the share price has risen since 2011, climbing to $44.00 from $12.00. The stock made a stable uptrend, but is currently in a correction. For mid-term traders this correction is a clear downtrend on the daily chart, and this means traders should get a good short opportunity right now, especially while the overall market is still in a downtrend.

NWL weekly chart shows stock now in correction after gaining since 2011
Source: ATT Trading

Management and risk description

The daily chart (Figure 2) clearly shows that a strong downward trend (drawn in blue) has formed. This downtrend is supported by higher volume, and the stock has made an 80% correction with decreasing volume.

Mid-term traders could wait for a subordinate downtrend for entry in the current correction. With increasing selling pressure, targets around $38.00, $36.50 and $34.50 could be very interesting.

Above $44,50 our short idea would be over.

NWL daily chart shows strong downtrend
Source: ATT Trading


Entry: $43.50

Stop: $44.50

Target: $38.00, $36.50, $34.50

Time horizon: medium term

— Edited by John Acher

Non-independent investment research disclaimer applies. Read more


The Saxo Bank Group entities each provide execution-only service and access to permitting a person to view and/or use content available on or via the website is not intended to and does not change or expand on this. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Bank Group by which access to is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Bank Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Bank Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on or as a result of the use of the Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Bank Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. When trading through your contracting Saxo Bank Group entity will be the counterparty to any trading entered into by you. does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of ourtrading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws. Please read our disclaimers:
- Notification on Non-Independent Invetment Research
- Full disclaimer

Check your inbox for a mail from us to fully activate your profile. No mail? Have us re-send your verification mail