04 August 2016 at 1:40 GMT
When it comes to China’s multibillion dollar fast food industry, Yum! Brands and McDonald’s are living large, enjoying a combined 38% share of the market in 2015. Yum’s KFC restaurant chain and the Golden Arches have long enjoyed a run of super-sized growth as consumers craved a taste of Americana. Now, as both these giants eye spinoffs of their mainland operations, analysts are wondering whether the glory days might be over. There are signs that both companies’ absolute dominance of a fast food industry they helped create is starting to slip away as consumers shift to healthier options and Chinese-style food chains.
Read full article at Bloomberg