26 August 2016 at 5:30 GMT
Facebook is laying the groundwork for its free messaging service WhatsApp to begin making money, easing its privacy rules so data can be used for Facebook advertising and allowing businesses to message its more than one billion users. Adam Satariano writes it's the first step toward monetising the platform since the social network’s Chief Executive Officer Mark Zuckerberg paid $22 billion for the app in 2014. The change allows businesses to communicate with users, including appointment reminders, delivery and shipping notifications and marketing pitches. WhatsApp said it will be testing the features over the coming months.
Read full article at Bloomberg