Editor’s Picks 05 April 2016 at 6:09 GMT

Direct-to-consumer disruption revamps face of retail

Business Spectator
A dramatic shift – powered by new technologies and new ways to connect with consumers – is taking place in retail right now. The trend in selling direct to consumers is on the rise, with a recent Economist Intelligence Unit Survey estimating that the percentage of manufacturers selling directly to consumers has grown 71%, comprising more than 40% of manufacturers worldwide. It’s good news for business who are willing to double down on their digital sales strategies, and for consumers. But it is the death knell of the middleman. Thanks to the proliferation of online tools and platforms, middlemen in once powerful positions have been replaced by direct-to-consumer online channels.
Read full article at Business Spectator

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