Apple's reign, Google's threat and Sony's dilemmaMarie-Louise Møller
Already the world’s largest company by market capitalization, Apple this week hit a record intraday value of USD 700 billion. Shares in the company have risen steadily this year and the question is whether Apple has what it takes for its stock to continue rising.
Tech expert Stuart Miles, from Pocket-Lint.com, says that depends the success of the new iWatch, coming out in Spring, and Apple’s ability to differentiate its brand from rivals. Apple is looking to the fashion industry and especially luxury goods to do so, says Stuart Miles.
Stuart looks at Google's link with Apple; currently it's the search engine for the Safari web browser. But that could soon change and he looks at the implications. And while Apple handsets continue to sell worldwide, it's a different story for Sony so what next for the Japanese giant?